Tip of the Day - Consistent 'From' Field
Always feature your company name in the 'from’ for instant brand recognition. For the recipient to be persuaded to open your email - they need to be able to instantly recognise the sender.
In a study by DoubleClick, 60% of 1,000 consumers surveyed cited the "From" field as the most important element in deciding to open an e-mail, while 35% cited the "Subject" field. The DoubleClick study also reported that 60% of people mentioned merchant recognition as the primary driver in the decision to open an e-mail.
posted by onlinemarketing @ 9:36 AM
2 Comments
2 Comments:
How important is it to use the same email address to send to your contacts? We have several marketing, sales, special offers - we always use our company name but the prefix changes.
I would not change the prefix since your subsribers may have added you to their whitelist or process your email using rules based on the "from" or "subject" (I do). It's a bit like advertsing: the more consistent and reliable the messaging is the more likely it is that I will trust the source. I may not open all your emails but I will open some -and it may not be today's one- Therefore you need to take a wider view of open statistics when looking at your open metrics.
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