What open-rates should you expect?

o Average unique open rates of around 30%
o Open rates of 29% for B-to-C acquisition
o Open rates of 32% for B-to-C retention
o Open rates of 32% for B-to-B acquisition
o Open rates of 37% for B-to-B retention

o Average unique click rates are 10%
o Click rate averages 8% for B-to-C acquisition
o Click rate averages 9% for B-to-C retention
o Click rate averages 8% for B-to-B acquisition
o Click rate averages 11% for B-to-B retention