31 January 2006

Tip of the Day - Use your preview pane

Most of your recipients have their email client's preview pane turned on so what is displayed there is very important. The preview pane should be filled with the unique selling points of your campaign.

posted by onlinemarketing @ 11:10 AM 0 comments  

Please rate this post
  Poor  2  3  4 Excellent
Content                          

27 January 2006

Tip of the Day - Consistent 'From' Field

Always feature your company name in the 'from’ for instant brand recognition. For the recipient to be persuaded to open your email - they need to be able to instantly recognise the sender.
In a study by DoubleClick, 60% of 1,000 consumers surveyed cited the "From" field as the most important element in deciding to open an e-mail, while 35% cited the "Subject" field. The DoubleClick study also reported that 60% of people mentioned merchant recognition as the primary driver in the decision to open an e-mail.

posted by onlinemarketing @ 9:36 AM 2 comments  

Please rate this post
  Poor  2  3  4 Excellent
Content                          

25 January 2006

What open-rates should you expect?

o Average unique open rates of around 30%
o Open rates of 29% for B-to-C acquisition
o Open rates of 32% for B-to-C retention
o Open rates of 32% for B-to-B acquisition
o Open rates of 37% for B-to-B retention

o Average unique click rates are 10%
o Click rate averages 8% for B-to-C acquisition
o Click rate averages 9% for B-to-C retention
o Click rate averages 8% for B-to-B acquisition
o Click rate averages 11% for B-to-B retention

posted by onlinemarketing @ 4:26 PM 0 comments  

Please rate this post
  Poor  2  3  4 Excellent
Content                          

MSN Postmaster site launched

This site has been developed to give bulk e-mailers/senders, ISPs, e-mail service providers (ESPs), postmasters, and domain administrators a location to learn more about issues and solutions related to sending communications to MSN Hotmail consumers. This site includes:

- The latest news and issues of importance pertaining to communicating with MSN Hotmail members
- Our efforts to fight junk e-mail
- Tools and information for postmasters and administrators for bulk e-mail senders
- Tools and information for ISPs and ESPs
- Required guidelines for sending communications to MSN members
- Troubleshooting assistance for delivery issuesThis site will be updated periodically, so please check back regularly.

Microsoft deploys Sender ID e-mail authentication alerts via a new "safety bar" in Hotmail:Microsoft has been working with its customers and others across the industry to better protect e-mail as an essential communications tool. The company is embracing e-mail authentication technologies like the Sender ID Framework (SIDF) and continues to invest in anti-spamming, anti-spoofing and anti-phishing initiatives.
Read more here http://www.microsoft.com/presspass/features/2005/jun05/06-22SenderID.mspx


posted by onlinemarketing @ 2:57 PM 0 comments  

Please rate this post
  Poor  2  3  4 Excellent
Content                          

Enter your email address:

Delivered by FeedBurner