AOL and Goodmail
Despite the backlash AOL are receiving since the announcement, I do believe in principle that the cerification service will benefit the industry especially where deliverability is a real issue.
In fact the increase in cost may help to validate email as a marketing channel, and force marketers to be more disciplined in campaign planning. Every email marketer should be applying good list hygiene principles currently, the reality is that every few do. This may be the wake-up call the industry needs.
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