Eleven O'Clock is best
According to a press release from JL Halsey, Eleven O'Clock is the sweet spot for your newsletter template. In other words, the top left corner. Traditionally in advertising, the bottom right hand corner of the page (we would say 5 O'Clock) was considered the best for ad placement. I think this is good advice, in particular making sure that some text-based call to action is placed there along with a tell-a-friend link. I would repeat this at the 3oc or 5oc positions also. Though image suppression and preview panes can make even the best newsletter look less than professional, one example stands out from the crowd, the Brown Thomas newsletter. Odd as it may sound, it uses one single image that displays well even with image suppression. Their outstanding metrics bear this up too!
1 Comments:
Very interesting. I hear there is some problems with images in the new outlook email progamme? Is this likely to affect my email campaigns? Robert Falck
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