EC Directive 2003/58/EC and UK SI3429
On 1 Jan 2007 the UK passed into the law the EC Directive 2003/58/EC concerning company disclosure requirements. The changes are detailed in SI 3429 http://www.opsi.gov.uk/si/si2006/20063429.htmIn general, companies must show their legal business name, registered business address and registered company number on their website. It does not have to be on every page. It should also be on electronic order forms.
It is very clear that the primary change is for a website and electronic documents. It has not been specifically stated that it should be on customer email communications but most people are taking a "one size fits all" approach and putting the disclosure information on the email footer.
If you are a brand covering several countries using one newsletter you may need to use dynamic content to display footers based on data in the contact record. Click here if you need help on how to use dynamic content.
Several sites are making various claims about which action you should take. The recommendation above seems fine and is good CAN-SPAM practice anyway but it is best to take legal advice from a licensed practitioner for the country concerned. For that reason, the only link shown here is the actual legal document signed into law by the UK parliament effective 1 Jan 2007.
Labels: Legal
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